tag:blogger.com,1999:blog-31788295.post5845019466589877674..comments2024-03-26T05:27:10.499-04:00Comments on Landscape Designer: Marketing and advertising your landscape design business ; by Lawrence WinterburnPaul Corsetti (416)455-5515http://www.blogger.com/profile/08641753130780076265noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-31788295.post-81559036817707929872010-12-21T11:17:16.135-05:002010-12-21T11:17:16.135-05:00Gentlemen... thanks for the notes of agreement. I&...Gentlemen... thanks for the notes of agreement. I'll be posting part two to this article and there will be something you may find interesting coming up as well. The hard part of web advertising is putting your information where people actually see it. That has to do with traffic. Most directories have little... or none. The yellow page directories are not supported by Google--they are competing with them. If you are currently paying your phone directory for your web presence you need to install "Google Analytics Code" http://www.google.com/aclk?sa=l&ai=CBAnIy9IQTZf-F4iKsAP-55yrC5Tu2nzMktf5CJ6zrbkECAAQAVCNgbDp-f____8BYP2gloHoA6AB5PD__QPIAQGqBBhP0FGADbq2_TpEBgnhkY2l9Dzeq8fcqAc&sig=AGiWqtxzmAbl4MxGKbqwBlkvsK2fRKqRGg&adurl=http://www.google.com/analytics/%23utm_campaign%3Den_us%26utm_source%3Den-ha-na-bk%26utm_medium%3Dha%26utm_term%3Dgoogle%2520analytics&rct=j&q=Google%20Analytics%20Code&cad=rja , so that you know exactly how many page views you are getting and from where.<br /><br />Stay tuned!<br /><br />LAnonymoushttps://www.blogger.com/profile/15763938465511428853noreply@blogger.comtag:blogger.com,1999:blog-31788295.post-71874392074872410872010-12-20T17:40:12.666-05:002010-12-20T17:40:12.666-05:00It is true that landscaping is not an easy busines...It is true that landscaping is not an easy business to maintain, first you need to advertise, then you have to pretty much rely on the customer referral, the service you provide determines a great deal on how your profit will be made.<br /><br /><a href="http://samscaping.com" rel="nofollow">Los Altos Landscaper</a>Los Altos Landscaperhttp://samscaping.comnoreply@blogger.comtag:blogger.com,1999:blog-31788295.post-67453561617128574642010-12-10T10:44:20.916-05:002010-12-10T10:44:20.916-05:00Hi Lawrence,
This is a wonderful post that is st...Hi Lawrence, <br /><br />This is a wonderful post that is straight to the point. It clearly points out that if you're in the Landscaping business or any small business in particular using the Internet and Marketing are 2 of the most crucial things you need to do in order for your business to succeed and flourish. Thank you once more for this interesting Article.<br /><br /><a href="http://www.cedargatelandscaping.com" rel="nofollow">Cedar Gate Landscaping</a>Landscape Designer Ontariohttp://www.cedargatelandscaping.comnoreply@blogger.comtag:blogger.com,1999:blog-31788295.post-56485730673378048522010-05-21T14:16:25.313-04:002010-05-21T14:16:25.313-04:00Lawrence, you are so right. I work for a large fi...Lawrence, you are so right. I work for a large firm who depended solely on repeat work from several merchant home builders. from 2003 to 2006 things were spectacular but by early 2007, the projects stopped coming in and our back log disappeared. for several years before my time at this firm, no one marketed or networked. The BIA events were used more for partying with your builder budies instead of networking with commercial/ retail, senior housing and affordable housing builders. From what I've seen, our competators who were more diversified and better connected to the industry to a much softer hit that us and the competators who, like us, let the work fall out of the sky, are struggling tremendously. Since I've been part time for quite a while now, I started my own business on the side that focuses on projects too small for the large firm that I work for. It is doing great and I can attribute its success tothe relationships I have been forming for the past 3 years. even though I get some work via word of mouth, a lot of my effort goes toward networking, target marketing and brand exposure as well as understanding my competition and their means of exposure. Good luck to all and I wish you a prosperous 2010.- MikeSavage Land Designhttps://www.blogger.com/profile/15622671404586748282noreply@blogger.comtag:blogger.com,1999:blog-31788295.post-14874774094248737432010-01-07T03:03:31.444-05:002010-01-07T03:03:31.444-05:00Well said, Lawrence. I particularly like the part ...Well said, Lawrence. I particularly like the part where you call out the people who say they get all of their business from word of mouth. I hear that a lot but I always find it hard to believe. We do a lot of marketing and I KNOW we wouldn't be nearly as busy if we just relied only on word of mouth. So when I hear other designers say that, that usually tells me that they either a) aren't very busy or b) are lying. Because I don't see how there is a way to maintain a rapidly growing business without marketing. We do great work and our customers love us and refer us a lot. But that's still never enough to keep us as busy as we need to be. <br /><br><br />><a href="http://www.lewislandscape.com/landscape_design.html" rel="nofollow">Landscape Designer Portland Oregon</a>Jim Lewis, Landscape Designer Portland Oregonhttp://www.lewislandscape.com/landscape_design.htmlnoreply@blogger.comtag:blogger.com,1999:blog-31788295.post-32981919932711174952009-07-21T19:20:06.860-04:002009-07-21T19:20:06.860-04:00Lawrence, you are right on in this blog post. I ha...Lawrence, you are right on in this blog post. I have just started my own firm and marketing is what I am starting to do. The cost run high but your blog helps me understand how important marking can be to a small firm. Thanks again, JoeLand Architect Studio, llchttp://www.landarchitectstudio.comnoreply@blogger.com